May 3, 2008

Melissa Sweet

Melissa Sweet Bridal Collection
Melissa Sweet was destined to become a bridal designer. While most young girls her age chose bright t-shirts and denim, Sweet opted for white shirts, dresses and skirts. As a child living in Lawrenceburg, Kentucky, she learned to sew under the watchful eyes of her grandmother and mother. Growing-up, Sweet hand-stitched her own garments and designed white gowns for each year that she attended the prom.

Sweet left her hometown to further cultivate her knowledge of design and business at Parsons School of Design in New York and Bauder College in Georgia. In 1996, she launched her namesake company in Atlanta and showcased her bridal collection from a historic white mansion downtown.Sweet was an instant sensation, drawing attention and praise for her refreshing view of glamour and modern design.

Sweet's appreciations for wedding tradition, combined with her acute business acumen, speak to the success and growth of her company. After establishing Melissa Sweet bridal, Sweet quickly developed a nationwide following, selling in exclusive boutiques across the country, as well as her flagship store in Atlanta. Once established at the top of the industry, Sweet expanded her business with the acquisition of Currie-Bonner for Bridesmaids.

In 2005, Sweet sold her company to Priscilla of Boston. The Melissa Sweet and Priscilla of Boston collections consist of gowns with luxurious fabrics and exquisite detailing. Sweet's instinct for scale, proportion and balance, combined with flattering silhouettes, are a forefront of her designs. Sweet has captured the attention and praise of brides nationwide with her fashion-conscious, whimsical styles.

Melissa Sweet Bridal Collection galleries and retailer information is available at Priscella of Boston.

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